Rachel MacLean’s video and print study of social media and all its darkness is a glorious madness. Emoji-yellow Data presides as queen in a post-apocalyptic world, while her plague ridden devotees wait endlessly for her next upload. Ratty, wire-chewing trolls hack her and literally shit all over her feed. It’s not subtle, and it’s brilliant. 

The video installation was funny, gross, and completely disturbing. The scene where hacked Data masturbates using a touch screen while Scam fists her until she bleeds is a gory but accurate allegory for the self indulgence of the internet and the often unrecognised violence prevalent in online behaviour. 

I’m not sure what the printed images added to the installation, other than behaving like adverts for the film, and ironically they made a great Instagram snap. They fitted well but I can’t yet put my finger on why. 

The juvenile and sterile colour scheme of pink, yellow and blue lent an additional discomfort to the whole room – painted like a nursery, but with a sign outside warning parents not to bring their children inside. 

Video and edited photography are the perfect media to explore the phenomena of social media. The sickly brightness and a Disney-esque song sequence fit perfectly around the reference to the sinister, dark side to social media underneath all the airbrushed perfection. The artificial sweetness of the installation made it more palatable; it was bleak but funny. It didn’t offer any solutions – and why should it – but it was a clever addition to the contemporary debate around the safety and trajectory of the internet, while being a jokes way to spend a Saturday afternoon. 

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